Marcello Benati

Marcello Benati champions bringing Advanced Analytics to where the Data is.

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Marcello Benati s interested in sharing experiences in the Advanced Analytics realm and developing new insights to create opportunities. Marcello assists market development and locates new and disruptive technologies, ideas and applications to gain competitive or penetrative advantages. At Microsoft his team leads the Intelligence Cloud initiaves,  products and services on Premisses and in the Cloud. His specific area is Advanced Analytics in the Data Platform which encompasses SQL Server, BI, ML and Big Data.  Marcello hosts the VTSP/PSeller Group at LinkedIn and helps with various groups to enhance the Advanced Analytics cause. Marcello has helped various clients with Advanced Analytics in  the US and abroad. He assists  clients in leveraging existing IT investments and data structures with new technologies to create new services, offerings and products. Additionally, he leverages his international experience to help greenfield companies and businesses in international areas.  

Sr Advanced Analyticds Product Manager at Microsoft

October 2012 - Present | Redmond

The Advanced Analytics team is responsible for products offering predictive and prescriptive analytics on premises. In SQL Server 2016 R Services and Microsoft R Servers. And in the Cloud with Cortana Analytics Suite.

Business Intelligence Practice Director at Rightpoint

July 2010 - June 2012

Right Point's business Intelligence practice offers powerful decision-enabling capabilities to our customers by collecting and transforming operational data into actionable information, revealing the potential within diverse enterprise systems. We enable assist you in turning intelligence into business advantage. Business Intelligence Solutions Corporate data can provide insights into business operational efficiency, customer and partner relations, profitability, market trends, employee performance, customer satisfaction and more... but only if you can access the data and turn it into usable business information in an efficient and relevant manner. Given the recent technology advances and the widespread use of common software tools and interfaces, most companies can now build their own Business Intelligence (BI) applications for minimal cost. Strategize, Monitor, Analyze ,Report and Take control for growth (SMART) Rightpoint's experience with SharePoint combined with its Business Intelligence practice expertise enables it to offer a single, integrated BI platform for accessing CRM, ERP, POS, inventory management, HR, payroll data and many other source systems. We leverage Microsoft's BI stack to deliver timely, relevant information so users are enabled and can make better decisions, all with minimal support from IT staff.

Microsoft BI Practice/Channel Director at The Glenture Group LLC

January 2007 - July 2010

Glenture is a sulting firm dedicated to partnering with clients to deliver innovative, world-class IT solutions in SAP Perfromance Management Applications. As a Practice Director, and then Channel Development Director, I ran a team enabling the fullfilment of our mission, which was to solve complex business problems reliably, on time and on budget. Our work with the Orion Project at Eli Lilly Data Warehouse has been heralded as unique and extrenely strategic for the growth and evolution of these companies and featured in major industry events and writeups.

Chief Strategy Officer at Shendriton Holdings, LLC

September 2001 - January 2007

Shendriton a Holdings maintains the intellectual and property rights and patents for many areas in technology. Additionally, it assists small and medium size companies in achieving their strategic business and tactical technology needs.

.Net Architect at Berbee

November 2003 - March 2006

Assisted in Business development and implementation of Microsoft .Net Technologies

Director Enterprise Architecture at ACNielsen

2002 - 2003

Responsible for the Enterprise Architecture and Data Warehouse strategy for all marketing systems and mainframes for AC Nielsen and affiliates.

Principal at Pricewaterhouse Coopers

April 2001 - October 2001

Working in the Enterprise Portal Group under HSM. Assisted in the conceptualization, management and deployment of large scale portals for existing clients of PWC consulting. PWC Consulting was acquired by IBM and the restructuring replaced the Portal technologies we offered.

Director at MarchFirst

April 1999 - July 2001

Venture Creations Group and E-strategies!

Senior Manager at Whittman Hart

March 1999 - January 2000

Evangelization of top level E-commerce sites. Developed concept for Ubid, Covalex, Amiator and other sites. Leveraged internet technologies to assist and improve traditional brick and mortar companies.

SQL, IE group at Communicate.com ( For Microsoft)

May 1997 - March 1999

Product development, testing and alignment of technologies between product groups. Evangelization and sales.

Netscape Solutions Expert at Netscape Corporation Canada

January 1995 - May 1997

Sold and evangelized on internet business potential and technologies. Assisted companies in creating a online strategy and presence. Managed large scale deployment of Suite Spot solutions to business and government.

Executive Board Member at Chicago SQL PASS BI Group board member

November 2011

We run the first chapter of SQL PASS focusing exclusively on Business Intelligence. My role is to select speakers and sponsors and assist in our board in the growth of our chapter in Chicago.

Granton Institute of Technology

1989 – 1992

MBA

Concentration: Technology Management

Universidade Metodista de Sao Paulo

1986 – 1988

BA

Concentration: Business

Governon Miffln Senior High

1981 – 1986

High School

Rutgers, The State University of New Jersey-New Brunswick

Advanced Analytics, Science, Poetry, Go, Aikido, Kenjutsu, Business Intelligence, Prescriptive Analytics, Predictive Analytics, R, Python,Hadoop